How We Develop Websites
We first establish what message the website in development will communicate. What words, images, and ideas will make up the message. We assess the message in an interview with our client, and once the purpose and messaging are clear we progress to creating a wireframe.
A wireframe enables us to understand how the website will articulate the client’s key message. We also use the wireframe to inform the design, colour palette, and UX (user experience) of the website.
Most website developments include two iterations of the design before we ascribe additional charges.
We also start focussing on the content of the website at this point either taking completed content provided by the client or interviewing our client and writing the website content.
Once the wireframe and design are agreed, we proceed to fleshing out the content – both written and visual. All the very best design and content in the world will not help your business sell if its website cannot be found online. With at least 70% of businesses now online, and more businesses jumping online every day, it has become vital that your website stands out from the crowd.
A website must successfully communicate to its target market and prospects online. Is there any point in establishing a beautiful, well-expressed website that cannot be found in search?
Once the website’s design and content are completed we create on page Search Engine Optimisation (SEO) and tips for the business in how to keep the website consistently returning a great position in Google Search and the other SERPs.
Search Engine Optimisation is not a set and forget process, and we are often asked to carry out SEO Audits, and to create SEO plans to ensure that the website maintains its search position.
Once the website development is completed the project enters the next phase which is the marketing and social media marketing, or the reason for being. The website is a dynamic marketing tool for the business and it needs to be regularly updated – design, case studies, services and its blog.
One of the greatest benefits of updating the website is that it will forge a closer dialogue with the business’s clients. Another benefit is that regular updating will mean that the website will be recrawled by the search engines and this will ultimately positively impact on its search engine ranking.
Another aspect to the website’s ‘why’ is the social media marketing and email marketing programmes that revolve around the website development. These marketing programmes present the business’s products and services to its prospective customers and encourages them back to the website for further engagement and eventually a sale.