Content China

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 Successful content we have written

Our clever writers at Digital Discussions have written about numerous subjects including China.

China Content

Our content covered all aspects of digital marketing in China including guides to WeChat, Weibo and Baidu usage. In this content, we discussed the importance of key influencers (KOLs) online markets, WeChat’s rise in popularity and how best to use Weibo. We also wrote content about how New Zealand and Australian businesses can break into the Chinese market for our client UMS. Our focus was creating easy to understand guides on how to utilise the Chinese digital marketing tools as part of a company blog, presentations to interest groups, and LinkedIn marketing.

We have also written extensively about Chinese tourists visiting New Zealand and inbound content to encourage Chinese tourists to visit New Zealand as part of a comprehensive Chinese language website. The website was planned and written in English with the assistance of our Chinese colleagues and then translated into Mandarin Chinese. A complementary Weibo channel and WeChat campaign were also created and achieved excellent traction.

Successful China Content

This website and the associated marketing activities was instrumental in successfully encouraging Chinese tourists to visit New Zealand.

Contact Digital Discussions if you would like more information about doing business in China or in creating content for the China market.

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