Effective Digital Marketing Solutions
For Any Business.

We Create Success


Digital Discussions has been providing marketing vision for all types of organisations all around the world for over 10 years. Our approach is deep but simply effective.

We’re results driven and focus on the things that really matter – improving your business.

We’re results driven. We drill down to focus on the things that really matter and create simple effective strategies for improving your business.

We provide digital marketing vision and make tech easy to manage so you can concentrate on your marketing vision.

What can we do?

  • Website Development
  • Social Media Marketing Strategy and Management
  • Facebook Marketing
  • Content Marketing Strategy and Management
  • Technical Training
  • Digital Marketing Strategy and Consultancy
  • Email marketing and automation
  • SEO

Our Specialist Skills

Whilst 70% of all small businesses and over 80% of large and medium-sized businesses have websites, the majority of businesses irrespective of size don’t know what to say on their website.

We’re here to help.

We’re here to write for you.

We are content creation specialists which mean simply we can find the messages that will resonate with your clients and prospects, and the words to make those messages fire!

We can also help to enliven your social media marketing and email marketing efforts.

Whatever you need to say to your clients we can find the right words and help you communicate/


Our Crew

  • Oliver McKay
    Oliver McKayWeb Developer/Consultant

    Oliver is a talented, enthusiastic web developer with skills in a variety of coding languages, specifically HTML, Java, C, Javascript, CSS, PHP. He is experienced at developing WordPress websites, creating MailChimp campaigns and in copywriting quality content.

    Oliver is a talented writer and a keen strategist.

    He lives in Auckland with his flatmates and enjoys L.A.R.P gaming, game development, board gaming (games of strategy), cooking, and photography.

  • Vicki Jeffels
    Vicki JeffelsManaging Director

    Vicki is a digital marketing professional with considerable experience that includes working in three countries, two hemispheres and over twenty-five years.

    A creative thinker, strategist, and writer Vicki is also a highly experienced marketing consultant. Her career has taken her all around the world, from New Zealand to Australia, the US and the United Kingdom. Now based in Auckland in her home country, New Zealand, Vicki continues to work alongside smart businesses and entrepreneurs from all over the world.

    Vicki has recently worked with the New Zealand Institute of Education (NZIE)to create and teach the very first NZQA accredited graduate level Diploma in Digital Marketing. An extremely successful programme that has swelled from six foundation students to a roll of over 90 students within 12 months.

    She has also recently published her first novel – From Pavlova to Pork Pies – and established her kindlepreneur publishing house – Writer’s Cat. From Pavlova to Pork Pies reached bestseller status on Amazon and reached the ranking of number two in the subcategory Humor.

    Vicki has specialist knowledge about digital marketing in China and in tourism (New Zealand) and as a blogger. She teaches social media marketing, digital marketing, and sales training.

    She lives by the sea in Auckland with her English husband, two cats, a Labrador and her youngest daughter, and spends her days perfecting her cappucino making technique.

 Our Services

Web Design

We create websites that attract attention, not only because they are beautiful, but because they are also brilliant.

We combine design skill, communication expertise and developer smarts to ensure that the websites we create for our clients encapsulate our client’s unique message.

Our website development is focused on WordPress (self-hosted) so that even the smallest of websites can scale as the business grows.

We are communicators first, designers second. What use is a beautiful website that fails to work?

We centre our client at the heart of all our projects.  We ensure clients can confidently create content and maintain their website without incurring further website development costs.

We are exceptionally experienced. Our crew are experienced and our GM dates her first experience working with the Internet to the early 1990’s.

Content Marketing

Communication is at the heart of all digital marketing, and content creation is at the heart of communication.

Clever, adroit communication can achieve incredible marketing results.

Yet, many businesses dread the daily challenge of feeding the content creation monster.

We are clever communicators and we know just the right words.

We specialise in creating content – web pages, email marketing creative content, social media marketing posts, blog posts and even long form content such as white papers and books.

We also create video and live content for use on social media marketing platforms.

For more information and latest examples of our content creation services click on Content Marketing.

Social Media Marketing

Social-Media-MarketingSocial Media Marketing has grown extensively since 2007 when Twitter and Facebook first rose to prominence. In 2017 Facebook has over 2 billion monthly users, which means simply that – Facebook is the number one opportunity (in the Western World) to raise your business’ profile, and it is becomingly increasingly competitive to get seen on Facebook.

There are numerous differences between using social media as a user and employing social media platforms to promote your business’s messages.

In 2017 Social Media Marketing is a fast-moving marketing challenge. It’s not for beginners.

Digital Discussions’ provides social media management consultancy, training, and management services. We have been extensively involved in social media since its inception and some of our crew have even worked as social media influencers in their own right.

For more information about how we can help you ace your social media marketing just click on Social Media Marketing.

Search Engine Optimisation (SEO)

What’s the point of creating a website if no one ever sees it?

Search Engine Optimisation (SEO) ensures that your website performs well in search engine results.

It’s a fast-changing area and there is considerable misinformation out there about how to ensure your website performs well in search.

We cut through the sensationalism and focus on providing consistent consultancy. We know that SEO is not a set and forget strategy so we can also train our clients in how to get the best out of their SEO.

SEO and Google Analytics

99% of the SEO advice we provide is intrinsically linked to understanding Google Analytics and other measurement tools. This is a highly specialised area of expertise and Digital Discussions is fortunate to have considerable UK experience in optimising websites for search engine optimisation and setting up and analysing Google Analytics.

For more information about SEO Training, Google Analytics’ training or consultancy, or SEO Consultancy please click through on the respective links.

Digital Marketing Training

Digital-Marketing-TrainingDigital Discussions’ provides a full range of training and workshops utilising the skills and experience of Vicki Jeffels, our GM. including:

Vicki has worked in the IT industry since 1991 and has during that time presented numerous training programmes. She is a qualified teacher in Speech and Drama, a Toastmaster, and the creator of several university level training courses including programmes for NZIE, and Unitec. including:

She is a public speaker and entertainer and has worked professionally in radio and as an MC. including:

Digital Discussions offers a number of training opportunities including:

  • Small group training sessions
  • Webinars and video training courses
  • On-site upskilling workshops
  • Online mentoring
  • Tailor-made programmes

For more information peruse our latest training programmes.

Digital Publishing

Author-websitesDigital Discussions has extensive experience in creating digital products, in particular, Kindle books (and other reader formats), and inspirational speeches and presentations.

Our digital publishing services include; creation of cover art, typesetting interior pages, editing (sub-contracted service), uploading to Amazon, iTunes and other platforms, and Amazon listing.  We provide these services through our sister company Writer’s Cat.

Author websites and marketing

We can also assist authors with website development, Facebook and other social media marketing, Amazon advertising services and short run print production and distribution.

Ask us about our special Author Website Marketing package.


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